I can not recall the broadcast or who did it, however, all they did was picture Shane H. eating burgers. I thought it was the worst exposure yet. No lifting, just eating. Allstate finally got it right when they pictured him dropping the barbell in the garage. At least people realized he was a weightlifter and lifted weights overhead.
We need better avenues to tout our champions and sport - cheeseburgers may not be it but McDonalds certainly is! BTW: Gymnasts are frequently pictured on McD's wrappers.