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GOHEAVY.COM Olympic Weightlifting Forum

Re: USAW Sponsors

Posted By: Mark Haz (c-98-210-48-116.hsd1.ca.comcast.net)
Date: Thursday, May 1, 2008, @ 4:08 p.m.

In Response To: USAW Sponsors (Alan McGrath)

These are good ideas.

The trick here is, how does weightlifting deliver a reasonable return on investment to a sponsor? That ROI could be in the form of 'intangibles', ie brand image, but that too would have to be convincingly sold to a potential sponsor.

Any ideas out there?

Mark Haz

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